How “no barrier access” can help your juice bar convert sales

Posted On: August 8, 2019

How you display your product and the ease of access may seem like a small thing but can have real effects on how your customers think and act.

The display concept we are going to talk about that is very applicable to the juice business is “no-barrier access”.  This simple concept can lead to significant shifts in your conversion rate, leading to more sales.  No-barrier access is removing any obstacle between the customer and the juice.  For example, a door for your display case may create an extra step for your customer, which may have a direct impact on the purchasing decision.  Removing obstacles like this creates a “no barrier access” environment for your customers and has many advantages:

1) The customer can reach out, touch, feel, examine, shake and hold your product.

2) When you have a door or a window between the customer and the product, the glass can fog up, get scratched, or become dirty. By removing the barrier you allow your customer to get the best view of your product.

3) Barriers make it impossible for two customers to get your product at the same time. Holding open the door usually only allows one person at a time to look at and interact with your product, leaving the second person with a choice to either wait or move on.

4) You remove a step for the customer who wants to buy your product, making it easier on the customer while getting them one step closer to checkout.

You can create a “no-barrier access” environment by using an open display case such as the Infrico Grab-and-Go and Air Curtain series.   They come in many sizes and colors, with customizable decoration options available.  Call us today and talk to one of our experts and see what model can work best for your business.